DIGITAL MARKETING - TRAINING COURSE

DIGITAL MARKETING

Digital marketing is a great term for all the marketing strategies in online. It is a good way to promote your products through multiple ways of electronic media. This varies from common marketing by using channels as well as methods which enables the organization so as to analyze the marketing campaigns. Also, the internet is closely related to digital marketing it includes wireless text messaging, mobile apps, electronic billboards, radio channels, mobile instant messaging, podcasts, digital television and much more.

110 HOURS

7 LESSONS

10 STUDENTS

Price: ₹ 40,000

Upcoming Batches

Offline
Date & Time
Weekend, 13 October 2018
Course Fee
₹40,000 (all inclusive)
Online
Date & Time
Weekday, 17 September 2018
Course Fee
₹33,500 (all inclusive)

Career Prospects

Career Opportunity

Digital Marketing is assessed to achieve US$185.4 billion 2017. This will be 29% offer of the entire Advertising Market. more than 8 lac new job in India consistently.

Salary Trend

Salary Range starts from 3 – 7 LPA in India

Training Journey

Course Description

Our training provides you practical training in high quality as well as industry standards. Since our classes will be taken by industrial experts, you will be clear about the concept both theoretically and practically. Our training also includes email marketing, website designing, inbound marketing, online reputation marketing, money making strategies, etc.

  1. Get detailed information about tools as well as techniques which are needed to succeed in the marketing of digital environment.
  2. Learn about developing and executing the plans in our training that includes website building, content scheme development, social media, conversion & nurturing leads, optimization, tracking & monitoring.
  3. Get good knowledge about the fundamentals and concepts of communication and advertising through our training.
  4. Understand the analytic technique as well as research process of the environment of multi-media from our training.
  5. Learn about performance evaluation of digital marketing.
  1. You can grow your business in a successful manner
  2. Make a good decision regarding the marketing of your business.
  3. Update your skills in marketing so as to get a new job or to have a good change in your career.
  4. You can earn great money in jobs of marketing in digital.

CURRICULUM

This module will cover the overview of digital marketing including importance of digital marketing, difference between traditional & digital, digital landscape.

Topics:

  • What is marketing
  • 4p’s of marketing
  • 7p’s of marketing
  • What is digital marketing
  • Digital marketing landscape
  • Different tools of digital marketing – SEO, SMO, Serp, sem, SMM, etc
  • Different search engines and how they work
  • Importance of digital marketing
  • Basic Understanding of mobile marketing, email marketing, online reputation management, etc.

Approach: Theoretical

This module will cover about types of websites, website architecture, website design basics, Audit of website, Page rank algorithm, Word Press practical.

Topics:

  • What is website
  • Different type of website – static and dynamic
  • Various platforms- HTML, Java, PHP, Word press
  • What is hosting, domain
  • Inserting plugins
  • Designing website
  • Putting contents and images
  • Connecting domain, hosting and servers

Approach: Theoretical + Practical

This module will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement a SEO strategy.

Topics:

  • SEO and its importance
  • White hat, Black hat, and Grey hat
  • On page SEO and Off page SEO
  • Keywords research, analysis, and planning
  • URL structuring
  • Title, description, meta tags, keywords implementation
  • Content Optimization
  • Image optimization
  • Anchor text, robots.txt, and sitemap creation
  • Keyword density and stuffing
  • LSI (latent semantic indexing)
  • Backlinks creation through articles, blogs, directory, social bookmarking, business listings, classifieds, guest posting, forum posting, press release, commenting, search engine submissions etc
  • Link exchanging
  • Domain authority
  • Google business listing or Google maps

Approach: Theoretical + Practical

PPC, Online Advertising This module will give you a good understanding of Google Ad Words, Banner ads, optimization of campaigns, keywords research, click through rate, reporting, etc.

Topics:

  • What is PPC or Google Adwords
  • Creating PPC account
  • Designing campaigns, ads, and keywords
  • Managing bids in PPC campaign
  • Creating display ads and text ads
  • Video ads
  • Measuring ROI and generating reports

Approach: Theoretical + Practical

This Social Media course covers the essentials of building and executing an effective social media strategy and all major social media marketing channels.

Topics:

  • What is Social Media Optimization and Marketing
  • Different kind of Social Media and Networking sites
  • What is Facebook and creating FB Page
  • How to increase page likes
  • How to add Facebook fan page on website
  • Sharing, posting and commenting on Facebook hosted
  • How to join groups and promote your business
  • What is Twitter and how it’s works
  • How to create Twitter business page
  • How to increase likes and followers
  • What are LinkedIn and Creating page
  • What is Google plus and how it works
  • How to create profiles on google plus
  • Differed between individual and company profile
  • How to promote Google plus
  • What is YouTube and how it works
  • How to create videos
  • Video marketing and promoting
  • Link building through video marketing
  • Instagram promotion

Approach: Theoretical + Practical

This module will give you a good understanding of how to set up Google Analytics, how it works, what data you can obtain and how to use the data.

Topics:

  • Learn what is Google Analytics
  • Generating traffic, impression and click reports
  • Measuring location wise audience and planning accordingly
  • Monitoring Website Performance, Visitors Behavior
  • Monitoring Setting up Goals and Funnels
  • Other Analytics Platforms
  • Measuring performance of marketing campaign
  • Taking Corrective actions

Approach: Theoretical + Practical

This module provides insights about the e-commerce marketing. E-commerce has emerged in India at a great pace and new ideas are implemented to promote.

Topics:

  • What is e-commerce marketing
  • How to use SEO,SEM, SMO for e-commerce promotion
  • How to add products and category on the website
  • How to promote categories
  • Keywords planning
  • Blog integration
  • Measuring location wise audience and planning accordingly

Approach: Theoretical + Practical

This module will help you to understand performance-based marketing in which a business rewards one or more affiliates for each visitor they brought

Topics:

  • What’s Affiliate Marketing
  • Creating contents and linking with the affiliate website
  • How to join affiliates
  • How to earn money through affiliate marketing

Approach: Theoretical + Practical

This is a training course that sets out good practice in the design, writing, building and executing of successful email marketing campaigns.

Topics:

  • What’s Email Marketing
  • How to design email campaign
  • Designing graphic
  • Linking subscription link with the website
  • Knowing various email marketing software
  • Setting up an Email Marketing Campaign.
  • Machine, Conversation, Relevance.
  • Rented List Emails, Co-branded Emails, Viral & event Triggered Emails
  • E-newsletters, Enhance better reach, Behavior patterns Analytics

Approach: Theoretical + Practical

This module will help you to use mobile device such as smartphone to promote location based, personalized goods and services to end customer.

Topics:

  • What is Mobile Marketing
  • How to create mobile-based campaigns
  • Gathering data
  • Mobile targeting
  • Device targeting
  • Promoting over the mobile devices

Approach: Theoretical + Practical

This module will help you to learn one of the most effective marketing method for doing business online, Instead of the old outbound.

Topics:

  • What is inbound marketing HTTP
  • How to create repositioning
  • How to remarket the product or services
  • How to increase sales

Approach: Theoretical + Practical

Learn how to use different tools to create a centralized control for all the data and post points. Example of tools are

Topics:

  • HootSuite
  • Hubspot
  • Moz

Approach: Theoretical + Practical

Topics:

  • What is ORM
  • Types: proactive & reactive
  • How to beat the reactive comments and reviews
  • How to initialise proactive ORM
  • Tools of ORM
  • Creating and optimizing reviews and feedback

Topics:

  • What is content
  • How to use relevant keywords
  • Different tactics while writing an article, blogs, press news
  • Choice of optimum keywords
  • Managing links to create backlinks
  • Promotion via Content marketing

Approach: Theoretical + Practical

Learn how to figure out right platform as per your business need and how to define overall digital marketing strategy for your organization.

Approach: Theoretical + Practical

Learn marketing technique developed by startups which uses creativity, analytical thinking, & social metrics to sell products and gain exposure.

Approach: Theoretical + Practical

PRACTICE ON TOOLS

Google Adwords
Google Analitics
MOZ
Mail Chimp
Word Press

KEY FEATURES

Instructor Led Session Classroom Session

All our class sessions of training are backed up by an instructor to provide you a clear idea of the concepts. Further, if you have any queries regarding the concepts you can ask them and they will clear all your doubts.

Practical Example Scenarios Discussion

Since our classes of digital marketing training are taken by industry experts, they will provide you detailed information about the live projects which will be very useful to know about the real-life projects. They will also provide best practices for you.

Regular Assignments

Our experts will also give regular assignments to you so that you can get a deep understanding of the concepts as well as topics of course.

PROJECTS

The prodegree features of hands on projects on various domains of Digital Marketing to master the technology by our experienced faculties and training assistants. It provides deep analysis of a student’s code and projects along with the improvement with the help of industry experts.

FAQS

You can work with any system but the minimum requirement is a PC with Intel dual-core processor along with any operating system of the following, Windows, OS X and Linux. Also, it should have a RAM capacity of 4GB.

This training course doesn’t need any previous understanding anyone can join in this course to learn about the digital environment.

Our classes will be always conducted on weekdays as well as weekends. So you can choose your timing for sessions according to your flexibility.

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